ABUS3201: Digital Design Strategies for Small Business

Basics of multi-platform strategies to promote small businesses or a personal brand. Primary concepts include developing a cross-platform digital presence, creating brand identity, analyzing strategy effectiveness, and researching the competition. Students will work to develop a complete digital strategy for their own small business or personal brand by working both individually and in groups to find creative solutions for reaching their target audience in today's market. Prerequisites: None.

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