ABUS4501: Building and Running a Small Business Enterprise
4 CreditsField StudyOnline Available
Basic marketing, finance, and leadership principles that apply to the formation of a small business enterprise. A variety of class discussions and independent reflective exercises will enable students to assess their resources and develop management, leadership, and business administration skills. The final project is collaborative: the creation of a business plan for a start-up.Prerequisites: None, although previous business experience or study will be helpful.