ABUS4509: New Product Development

3 CreditsGoal 10 - People/EnvironmentGoal 6 - Hum: Arts/Lit/PhilOnline Available

How new consumer, industrial, and service products are planned/developed. Idea generation, concept/buyer testing, pricing, sales/profit strategies, product positioning, promotion, packaging/distribution. Marketing case histories. Student projects. prereq: [[4103 or 4701 or Mktg 3001], at least 45 cr] or instr consent

View on University Catalog

All Instructors

B Average (3.114)Most Common: A (42%)

This total also includes data from semesters with unknown instructors.

36 students
WFDCBA

  • 3.85

    /5

    Recommend

  • 4.50

    /5

    Effort

  • 4.26

    /5

    Understanding

  • 3.96

    /5

    Interesting

  • 4.50

    /5

    Activities

  • Samyok Nepal

    Website/Infrastructure Lead

  • Kanishk Kacholia

    Backend/Data Lead

  • Joey McIndoo

    Feature Engineering

Contribute on our Github

Gopher Grades is maintained by Social Coding with data from Summer 2017 to Fall 2024 provided by the Office of Institutional Data and Research

Privacy Policy