3 CreditsGoal 10 - People/EnvironmentGoal 6 - Hum: Arts/Lit/PhilOnline Available
How new consumer, industrial, and service products are planned/developed. Idea generation, concept/buyer testing, pricing, sales/profit strategies, product positioning, promotion, packaging/distribution. Marketing case histories. Student projects.
prereq: [[4103 or 4701 or Mktg 3001], at least 45 cr] or instr consent