ABUS4703: Marketing for the Professional Practice

Principles of marketing applied to the management of the professional practice. Begins with an introduction to marketing and its overall role and function. We will examine the four P's of marketing (product, price, place, and promotion), then move on to developing a marketing plan, which serves as a map that highlights a path towards success. We look at the major components of a marketing plan and provide you with an opportunity to gain knowledge and experience by completing one. Topics include understanding the internal and external environment, segmenting the market, positioning, differentiating, branding, and formulating a marketing plan with goals, strategies, and financial considerations. prereq: 45 semester cr recommended

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