AECM 4444: Food and Agricultural Marketing Campaigns

3 Credits

This course discusses the strategy and tactical tools and techniques required to create and execute an integrated marketing communications program in the food and agricultural industries. We will cover the issues and elements of audience analysis and segmentation, advertising, brand management, product development/naming, product placement, package design and labeling, advertising and marketing avenues, and evaluation of advertising effectiveness.

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All Instructors

A- Average (3.827)Most Common: A (83%)

This total also includes data from semesters with unknown instructors.

52 students
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  • 4.18


  • 4.44


  • 4.28


  • 4.41



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