CMBA5815: Marketing Management

3 Credits

This is a study of management of the marketing function. We strive for an understanding of foundational marketing concepts and of the skills needed for strategy development. We also consider the importance of integrating financial data, operational factors, and human resource issues along with marketing research pertaining to product offering decisions, distribution channels, pricing and communication.

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A- Average (3.696)Most Common: A (50%)

This total also includes data from semesters with unknown instructors.

191 students

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