CMBA5826: Corporate Strategy

1.5 Credits

This course focuses on the strategic management of firm scope (i.e., choosing what your firm does and does not do). It provides understanding about strategic choices such as outsourcing or ‘insourcing’ activates and entering or leaving lines of business. We develop and employ a set of tools that provide a disciplined way to investigate these issues. Why companies exist, notion of added value, how companies add value through resources and incentives to develop resources, why a company would participate in more than one line of business, and what considerations should guide corporate renewal.

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