This class is an introduction to a variety of tools and methods used in developing new products, services, and experiences. The focus of the class is on the early stages of design which includes user research, market research, idea generation methods, concept evaluation, concept selection, intellectual property, and idea presentation. Students will learn the divergent and convergent design thinking process to frame problems, and generate, refine, and communicate ideas. Students work individually and in groups applying the content taught in lecture to multiple assignments and a semester-long design project.previously offered as DES 2701