The course helps students develop insights on starting and sustaining a successful venture. The course focus is on opportunity identification and evaluation: Where do new venture ideas come from? How do you recognize a good business idea? How can a so-so idea be improved to be a good opportunity? Students will focus on five characteristics of a good entrepreneurial opportunity: Creating significant customer value, profit potential, profit durability, founder and team fit, and amenability to financing.
prereq: MBA or Mgmt Sci MBA student
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