ENTR6042: Implementing New Product Design and Business Development

Implementation of product development projects begun in the Fall term in Entr 6041. In this course students work on product development projects sponsored by client companies and/or entrepreneurs. Projects run all year, but students may enroll for either or both terms. Coursework includes a series of assignments concerned with identifying, researching, and specifying the market and technical parameters for a new product. Assignments feed into a series of deliverables that are presented to the client. Market research emphasizes interviews with prospective customers and experts as well as business model development. Technical solutions are developed through rapid prototyping and concept rendering. Project work iterates between attention to market and technical considerations. Fall & Spring terms offer similar content, although project scope narrows in the Spring term.prereq: MBA student or non-MBA with instructor + MBA program permission.

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