GDBA7204: Qualitative Research Methods

1 Credit

The course focuses on important methodologies that are helpful for students to do qualitative research in business administration. The course will focus on problem formulation and building theories for your study, designing appropriate case studies, collecting and analyzing primary data, and obtaining managerial insights to help improve your business decisions. In addition, the course will expose students to a new and useful research method---field experiments for studying business decision making in the field.

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