GDBA7211: Global Branding

2 Credits

This course will combine critical current perspectives from information economics, psychology, sociology, behavioral decision theory and neuro-science to inform students about how brand information is acquired, processed and employed in decision-making, across segments and cultures. Students are expected to be familiar with basic marketing concepts to allow for a discussion of strategic issues related to global branding. The course will involve multiple pedagogies including lecture, case discussion and class exercises.

View on University Catalog


Gopher Grades is maintained by Social Coding with data from Summer 2017 to Summer 2024 provided by the Office of Institutional Data and Research

Privacy Policy