GDBA 7211: Global Branding

2 Credits

This course will combine critical current perspectives from information economics, psychology, sociology, behavioral decision theory and neuro-science to inform students about how brand information is acquired, processed and employed in decision-making, across segments and cultures. Students are expected to be familiar with basic marketing concepts to allow for a discussion of strategic issues related to global branding. The course will involve multiple pedagogies including lecture, case discussion and class exercises.

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A- Average (3.658)Most Common: A (41%)

This total also includes data from semesters with unknown instructors.

158 students
WFDCBA


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