Use of information technologies to organize and analyze data to help managers make decisions about their business and the way they serve customers. Focused on data mining, the course also provides an orientation to statistical modeling, programming, and the design and testing of prototype systems and evaluation models, and an introduction to basic techniques in visualization, association rules, clustering, classification, regression, and elementary natural language processing. prereq: [IDSC 6041 or IDSC 6051 or MBA 6241], MBA student