JOUR 1918: Brand Activism and Advocacy: Strategic Communication for Change

3 CreditsFreshman Seminar

From Amazon to Zappos, companies around the world increasingly are engaging in brand activism and advocacy as a way to enhance their brand image, recruit and retain employees, and enact change. In this course, students will ask and answer 4 questions about brand activism and advocacy as a form of strategic communication: What are the different ways that corporations use brand activism/advocacy messages to influence the public sphere? What are the various outcomes, for companies and society, that may occur as a result of brand activism/advocacy messaging? Why do companies engage in brand activism/advocacy communication? What are ethical concerns that may be raised by brand activism/advocacy?

View on University Catalog

All Instructors

B+ Average (3.273)Most Common: B (36%)

This total also includes data from semesters with unknown instructors.

11 students
FDCBA


      Contribute on our Github

      Gopher Grades is maintained by Social Coding with data from Summer 2017 to Fall 2023 provided by the Office of Institutional Data and Research

      Privacy Policy