JOUR3201: Principles of Strategic Communication

Strategic communication has been growing rapidly in the past two decades. In this course, you will be introduced to the two major fields of strategic communication, namely public relations and advertising. You will get fundamental understanding about the main theories, methods, and practices of strategic communication and engage with questions about the profession’s roles in society. Through the activities and assignments, you will gain entry-level skills such as handling consumer insights data, preparing creative briefs, designing ads headlines or thumbnails, and drafting campaign planning documents. These materials will help you build your strategic communication portfolio and explore your career paths and goals. prereq: [JOUR 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Media & Information major or Media & Information minor or approved BIS/IDIM/ICP program]

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