JOUR 3241W: Advertising Strategy and Creative Development

3 CreditsWriting Intensive

This course is focused on giving strategic communications students the tools needed to better understand how the creative process works to help solve business problems. We will accomplish this by studying successful advertising campaigns (current and past) and by creating concepts for campaigns. Advertising today is more than just the development of a traditional TV or print ad. Creative concepts include the traditional advertising platforms of TV, Radio, Print, and Outdoor along with the vast array of digital platforms. The strategic and creative development experiences and discussions from this class will help aid students in the development of decision-making and concept development skills that are needed to pursue a career in this field. prereq: [JOUR 3004 or 3004H], JOUR 3201, Strat Comm major

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