JOUR3251: Strategic Communication Research and Analytics

This course is designed to teach strategic communication students the fundamentals of research used by communication and marketing research professionals to evaluate the effectiveness of campaigns. Students will be exposed to various data collection and analysis methods with particular emphasis on quantitative research methods (e.g., surveys, experiments, digital analytics) commonly used to collect data to aid strategic communication decision making.prereq: JOUR 3004 or 3004H, JOUR 3201, Strat Comm major

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