JOUR 3251: Strategic Communication Research and Analytics

3 CreditsOnline Available

This course is designed to teach strategic communication students the fundamentals of research used by communication and marketing research professionals to evaluate the effectiveness of campaigns. Students will be exposed to various data collection and analysis methods with particular emphasis on quantitative research methods (e.g., surveys, experiments, digital analytics) commonly used to collect data to aid strategic communication decision making. prereq: JOUR 3004 or 3004H, JOUR 3201, Strat Comm major

View on University Catalog

All Instructors

A- Average (3.517)Most Common: A (34%)

This total also includes data from semesters with unknown instructors.

438 students
SNWFDCBA
  • 3.37

    /5

    Recommend
  • 4.14

    /5

    Effort
  • 3.84

    /5

    Understanding
  • 3.21

    /5

    Interesting
  • 4.20

    /5

    Activities


      Contribute on our Github

      Gopher Grades is maintained by Social Coding with data from Summer 2017 to Fall 2023 provided by the Office of Institutional Data and Research

      Privacy Policy