JOUR3757: Principles of Health Communication Strategy

Health information is in the news, nearly every corner of the internet, on your favorite television show, and advertising campaigns. Using principles of mass communication, public health, sociology, and psychology this course explores how mediated health content impacts students' lives at both micro- and macro-levels. We will explore questions such as: how do individuals use media to achieve health-related goals? What role does media and health literacy play in achieving these goals? What effect does health information in entertainment media or strategic public health campaigns, for example, effect your own health-related beliefs and behaviors? To what extent do media portrayals of health and illness impact society?s understanding of complex health issues such as mental health, substance use disorder, or cancers? What influence does news coverage of health issues have on health policy and health reform?

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