JOUR3771: Media Ethics

Citizens expect journalists to separate fact from falsehoods, opinion and propaganda. But is it possible for journalists to be unbiased and objective? Advertisers are expected to push products. But is it acceptable to mislead by exaggerating what the product can do? Public relations professionals must protect a company's brand. But what should they do when a company becomes entangled in a scandal? This course examines the ethical and unethical ways that communicators respond to such challenges, and uses real-life examples to identify values and principles that can lead to sound, ethical decisions under the most difficult circumstances. Learn about ethical communication on all platforms, from television to social media to newspapers and magazines. Build a solid foundation for your own ethical thinking that can guide you as a student and as a professional communicator.

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