This course improves students' creative development and conceptual thinking. Students will develop creative ideas based on sound strategies, with emphasis on developing ideas for current and evolving creative media opportunities. At the end of the term, students will be able to apply strategic and insightful creativity to advertising ideas and will have a basic understanding of how to put a book together for the field of advertising.prereq: [JOUR 3004 or 3004H], JOUR 3201, JOUR 3241, Strat Comm major