JOUR 4251: Psychology of Advertising

3 CreditsOnline Available

Ever wonder what your brain does when you see an advertisement? Ever wonder why advertisements work? And why sometimes they don't? How does advertising compel you to buy things you don't need and what strategies do you use to resist these messages? In this course we explore a range of theories that explain how advertisements influence memory, attitudes, emotions, and behaviors and how humans actively process and resist persuasive messages.

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A- Average (3.699)Most Common: A (62%)

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1466 students
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    Recommend
  • 4.68

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    Effort
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    Understanding
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    Interesting
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