JOUR5251: Strategic Communication Theory

This course is an introduction to psychologically-grounded concepts, theories and research and their applications for strategic communication. The course objectives involve comprehension and application of a range of psychological concepts and theories related to attitude development, susceptibility to message influence, and opinion formation and change. The course will provide opportunities to apply theoretical concepts to critically evaluate strategic communications (advertising, public relations, brand marketing, etc.) and to use psychological theory and research to inform the development of communication strategies. The course will examine how these theories help us understand communication processes in digital media environments, as well as how they inform relationship-building areas of strategic communication such as reputation and crisis management. The course will provide opportunities for students to apply concepts and theories to potential research for graduate degree capstone projects.Prereq: Strat Comm MA grad major

View on University Catalog