JOUR5725: Management of Media Organizations

The modern media industry is marked by complexity as new entrants compete for consumers, industry mainstays struggle to survive, and disruptions continue. Consumers are increasingly more educated and proactive about their media consumption, and organizations face a complex array of marketing and advertising decisions. This course introduces students to the organizational structure of media organizations, and of organizations at large. The course focuses on the business aspects of media and prepares students to navigate the complexities of working in modern organizations. The course is designed to expose journalism and strategic communication majors and other interested students to core concepts and principles of managerial and organizational theory as they apply to these organizations. Students will learn about the key management challenges facing media organizations today in the modern technological landscape. A variety of theories or perspectives relevant or related to management, communication, and technology will be considered to help make sense of the modern media organization's structure and competitive landscape.

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