JOUR8200: Strategic Communication Research and Evaluation

3 CreditsGoal 10 - People/EnvironmentGoal 6 - Hum: Arts/Lit/PhilOnline Available

This course will examine methods and approaches to identify insights and social trends used to inform communication strategy. Validity and reliability of research techniques will be emphasized as will legal and ethical considerations. The course will review best practices in qualitative and quantitative techniques, including laboratory, digital, and market approaches. prereq: Strat Comm MA grad major

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All Instructors

A Average (3.919)Most Common: A (83%)

This total also includes data from semesters with unknown instructors.

121 students
WFDCBA

  • 4.44

    /5

    Recommend

  • 4.44

    /5

    Effort

  • 4.65

    /5

    Understanding

  • 4.17

    /5

    Interesting

  • 4.54

    /5

    Activities

  • Samyok Nepal

    Website/Infrastructure Lead

  • Kanishk Kacholia

    Backend/Data Lead

  • Joey McIndoo

    Feature Engineering

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