JOUR8201: Business Fundamentals for Strategic Communication

In this class, students will learn the factors and influences affecting the role and strategy of communication professionals. They will explore organization design, structure, and the internal and external factors that impact communication strategy across organizations. They will learn to identify drivers (commercial, competitive, organizational, environmental, regulatory, technical, and global issues) that affect the development and growth of organizations (both businesses and nonprofits) and how they impact communication strategy. They will also learn to develop, deploy, manage, and measure a successful strategic communication program. In addition, they will learn leadership techniques of communicating with a strong executive presence, which are necessary to be a valuable part of the executive management team in modern organizations. prereq: Strat Comm MA grad major

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