3 CreditsGoal 10 - People/EnvironmentGoal 6 - Hum: Arts/Lit/PhilOnline Available
Effective brand building can provide organizations of all kinds with the competitive advantage needed for success. From helping drive stakeholder engagement to building overall brand value, Brand Thinking plays a central role in the way today’s most dynamic organizations build brands people can believe in.
prereq: Strat Comm MA grad major