JOUR8202: Brand Thinking: Building Brands People Can Believe In

3 CreditsField StudyOnline Available

Effective brand building can provide organizations of all kinds with the competitive advantage needed for success. From helping drive stakeholder engagement to building overall brand value, brand thinking plays a central role in the way today's most dynamic organizations build brands people can believe in. prereq: Strat Comm MA grad major

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A Average (3.962)Most Common: A (89%)

This total also includes data from semesters with unknown instructors.

35 students
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