JOUR8202: Brand Thinking: Building Brands People Can Believe In

3 Credits

Effective brand building can provide organizations of all kinds with the competitive advantage needed for success. From helping drive stakeholder engagement to building overall brand value, Brand Thinking plays a central role in the way today?s most dynamic organizations build brands people can believe in. prereq: Strat Comm MA grad major

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A Average (3.965)Most Common: A (90%)

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