JOUR8203: Writing and Planning for Converged Media
3 CreditsGoal 10 - People/EnvironmentGoal 6 - Hum: Arts/Lit/PhilOnline Available
An exploration of how communication strategies are integrated across media, this course will include the identification of all relevant stakeholders, points of media contact, audience segmentation, and the roles that each communication discipline can play in campaign development. It will also explore the relationships among media that underline a successful communications campaign.
prereq: 8200, 8201, 8202, strat comm MA grad major