JOUR8205: Strategic Communication Cases & Campaigns

3 CreditsGoal 10 - People/EnvironmentGoal 6 - Hum: Arts/Lit/PhilOnline Available

Case study analysis concerning development, implementation, and evaluation of communication strategies. Cases cover broad range of organizations, focus on such issues as brand introduction, brand reinforcement, revitalizations, crisis communication, issues management, and legal/ethical considerations. prereq: 8203, strat comm MA grad major

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A- Average (3.826)Most Common: A (61%)

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71 students
FDCBA

  • 4.48

    /5

    Recommend

  • 4.47

    /5

    Effort

  • 4.51

    /5

    Understanding

  • 4.41

    /5

    Interesting

  • 4.39

    /5

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  • Samyok Nepal

    Website/Infrastructure Lead

  • Kanishk Kacholia

    Backend/Data Lead

  • Joey McIndoo

    Feature Engineering

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