JOUR 8205: Strategic Communication Cases & Campaigns

3 CreditsOnline Available

Case study analysis concerning development, implementation, and evaluation of communication strategies. Cases cover broad range of organizations, focus on such issues as brand introduction, brand reinforcement, revitalizations, crisis communication, issues management, and legal/ethical considerations. prereq: 8203, strat comm MA grad major

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A- Average (3.826)Most Common: A (61%)

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71 students
FDCBA
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    Effort
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    Understanding
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    Interesting
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