JOUR 8208: Digital Strategy, Planning and Analytics

3 CreditsOnline Available

This is a class that will feel more like a workshop; purpose-built to provide a hands-on learning experience while developing a digital presence for a real-world brand. Starting with the why (business problem or opportunity), students will collaborate on a strategy that informs the what throughout the remainder of the class, including the creation of a website, content and ads - as well as becoming Google Analytics certified. At the end of the semester, each student will play a key role in presenting the digital strategy and work that came from it directly to the client, along with an articulation of the impact it made on the client’s business.

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All Instructors

A Average (3.926)Most Common: A (78%)

This total also includes data from semesters with unknown instructors.

18 students
  • 2.74


  • 3.41


  • 3.07


  • 2.74


  • 3.20



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