JOUR 8208: Digital Strategy, Planning and Analytics

3 CreditsOnline Available

This is a class that will feel more like a workshop; purpose-built to provide a hands-on learning experience while developing a digital presence for a real-world brand. Starting with the why (business problem or opportunity), students will collaborate on a strategy that informs the what throughout the remainder of the class, including the creation of a website, content and ads - as well as becoming Google Analytics certified. At the end of the semester, each student will play a key role in presenting the digital strategy and work that came from it directly to the client, along with an articulation of the impact it made on the client’s business.

View on University Catalog

All Instructors

A Average (3.926)Most Common: A (78%)

This total also includes data from semesters with unknown instructors.

18 students
FDCBA
  • 2.74

    /5

    Recommend
  • 3.41

    /5

    Effort
  • 3.07

    /5

    Understanding
  • 2.74

    /5

    Interesting
  • 3.20

    /5

    Activities


      Contribute on our Github

      Gopher Grades is maintained by Social Coding with data from Summer 2017 to Fall 2023 provided by the Office of Institutional Data and Research

      Privacy Policy