JOUR8620: Seminar: Advertising Theory and Research

3 Credits

Advertising as persuasive communication. Current research/theory related to advertising decision-making process. prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent

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A Average (3.909)Most Common: A (73%)

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11 students
FDCBA

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    /6

    Recommend

  • 5.14

    /6

    Effort

  • 5.71

    /6

    Understanding

  • 5.57

    /6

    Interesting

  • 5.57

    /6

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