KIN5631: Programming and Promotion in Sport

3 Credits

Introduction to marketing concepts as they apply to sport industry. Consumer behavior, market research, marketing mix, corporate sponsorship, licensing. Discussion, practical application. prereq: Kin or Rec grad student or instr consent

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A Average (3.893)Most Common: A (86%)

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178 students
SWFDCBA

  • 4.52

    /5

    Recommend

  • 4.79

    /5

    Effort

  • 4.41

    /5

    Understanding

  • 4.43

    /5

    Interesting

  • 4.88

    /5

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