MBA6240: Competing in a Data-Driven Digital Age

Contemporary managers must understand how the convergence of mobility, analytics, social media, cloud computing, and AI are transforming firms, industries, markets, and society. This course provides tools and conceptual frameworks for competing in the digital age. Students will learn state-of-the-art skills in the context of digital disruption, platform based business models, Internet of Things, digital advertising, social networks, social media, big-data, and open innovation that pervade competition in the digital age. These will include the fundamentals of predictive modeling, large scale A/B testing, social networks analysis, and an exposure to the issues on the ethics and bias involved in AI applications. While this course will use case studies in the digital domain, the methods taught here have a wide range of applicability across functions and verticals in modern business environments. prereq: FT MBA, Mgmt Sci MBA or Online MBA student

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