MGMT4031: Industry Analysis in a Global Context

This course covers concepts and tools required to devise strategies that enable a global business to create superior value for customers and to capture a sufficient share of that value. It will offer perspectives on analyzing competitive situations and identifying and evaluating strategic options. In particular, it focuses on: - Applying fundamental concepts of strategic management--including strategy identification, the relationship of strategy and organization, industry analysis, competitor analysis, firm and industry evolution--coupled with economic theory and quantitative analysis to evaluate competitive strategies in a global context; - Developing an awareness of the impact of external environmental forces and of strategic actions by the firm and its rivals on business strategy. - Integrating knowledge gained in previous and concurrent core courses with a focus on understanding applying analytical concepts that are most useful to business analysts and managers. prereq: Mgmt 3004

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