MGMT4031: Industry Analysis in a Global Context

This course covers concepts and tools required to devise strategies that enable a global business to create superior value for customers and to capture a sufficient share of that value. It will offer perspectives on analyzing competitive situations and identifying and evaluating strategic options. In particular, it focuses on: - Applying fundamental concepts of strategic management—including strategy identification, the relationship of strategy and organization, industry analysis, competitor analysis, firm and industry evolution—coupled with economic theory and quantitative analysis to evaluate competitive strategies in a global context - Developing an awareness of the impact of external environmental forces and of strategic actions by the firm and its rivals on business strategy - Integrating knowledge gained in previous and concurrent core courses with a focus on understanding applying analytical concepts that are most useful to business analysts and managers prereq: MGMT 3001 or MGMT 3004

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