The purpose of this course is to provide students with the following insights into • Techniques for developing and screening business ideas • Criteria for properly assessing idea feasibility • Equipping yourself with the necessary information and analysis to develop a useful business plan • Preparing an effective business plan • Effectively pitching the plan to stakeholders, primarily prospective investors The class makes use of lecture, videos, articles, cases, class exercises, assignments, and quizzes to help develop depth of understanding amongst students of the relevant subject matter of this course.
prereq: MGMT 3010 or MGMT 3015 or IBUS 3010