MGMT5102: StartUp: Customer Development and Testing
2 Credits
Provides a structured process with faculty and mentor oversight for students at any level and from any college at the University to learn the initial process of customer development by testing market acceptance of a specific new business concept. Students primarily take this course individually and must have an idea or technology that they are interested in pursuing. The goal of the curse is to teach the process to quickly and efficiently test the value and market fit for a new concept.