MKTG1916: Happily Ever After: Brands and Storytelling in Ireland

Since the beginning of time, human beings have been captivated by stories. Stories engage, persuade, and motivate. Storytelling is widely used in business. In marketing, some of the strongest brands leverage their heritage; others have powerful origin or founder stories at their core. Advertisers routinely employ storytelling techniques as a way to attract a customer's attention and keep it. Ireland is a country with a rich storytelling tradition. Irish culture, history, and music abound with myth, lore, and legend. This course is intended to explore the components of effective storytelling and the many methods of storytelling including written, oral, music, film, and digital media to investigate the role of storytelling in business and culture.NOTES:This course involves a study abroad component to Ireland during Spring Break 2019. Please note that you must also apply and confirm your spot for this seminar through the Learning Abroad Center. For more information, visit: https://umabroad.umn.edu/programs/europe/brands-story-ireland/ or contact Amy at garw0005@umn.edu.

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