MKTG3001: Principles of Marketing

3 CreditsField StudyOnline Available

Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101 or ECON 1165

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B+ Average (3.429)Most Common: A (27%)

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9470 students
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  • 4.01

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