MKTG 3040: Buyer Behavior

4 Credits

Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001

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A- Average (3.508)Most Common: A (31%)

This total also includes data from semesters with unknown instructors.

1404 students
SNWFDCBA
  • 4.39

    /5

    Recommend
  • 4.59

    /5

    Effort
  • 4.36

    /5

    Understanding
  • 4.29

    /5

    Interesting
  • 4.52

    /5

    Activities


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