MKTG3041: Buyer Behavior

4 Credits

Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications. prereq: 3001

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A- Average (3.578)Most Common: A- (35%)

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797 students
WFDCBA

  • 5.48

    /6

    Recommend

  • 5.51

    /6

    Effort

  • 5.47

    /6

    Understanding

  • 5.44

    /6

    Interesting

  • 5.44

    /6

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