MKTG4050: Advertising and Promotion

4 Credits

Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3010 and MKTG 3040 or instructor approval

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A- Average (3.505)Most Common: A (34%)

This total also includes data from semesters with unknown instructors.

624 students
SWFDCBA

  • 4.29

    /5

    Recommend

  • 4.40

    /5

    Effort

  • 4.38

    /5

    Understanding

  • 4.28

    /5

    Interesting

  • 4.32

    /5

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