MKTG4051: Advertising and Promotion

4 Credits

Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC.prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval

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B+ Average (3.480)Most Common: A (32%)

This total also includes data from semesters with unknown instructors.

224 students

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