MKTG4051: Advertising and Promotion

4 Credits

Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval

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A- Average (3.538)Most Common: A (38%)

This total also includes data from semesters with unknown instructors.

313 students
WFDCBA

  • 5.39

    /6

    Recommend

  • 5.50

    /6

    Effort

  • 5.54

    /6

    Understanding

  • 5.42

    /6

    Interesting

  • 5.39

    /6

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