MKTG4051: Advertising and Promotion

4 Credits

Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval

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All Instructors

A- Average (3.518)Most Common: A (36%)

This total also includes data from semesters with unknown instructors.

264 students
WFDCBA

  • Samyok Nepal

    Website/Infrastructure Lead

  • Kanishk Kacholia

    Backend/Data Lead

  • Joey McIndoo

    Feature Engineering

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