MKTG4060: Marketing Channels

4 Credits

Today, a brand's marketing channel strategy directly impacts its brand value. And if designed properly, a channel strategy acts as a key differentiator for any organization. In this class, we will study how to select the right channel partners, and properly motivate their actions. We will also explore the connections between marketing channels and supply chains. By the end of the course you will see how organizations create significant brand value via their marketing channels. prereq: MKTG 3010 and MKTG 3040 or instructor approval

View on University Catalog


Gopher Grades is maintained by Social Coding with data from Summer 2017 to Summer 2024 provided by the Office of Institutional Data and Research

Privacy Policy