MKTG 4072: Marketing-in-Action: Marketing Practicum

4 Credits

This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course

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A- Average (3.564)Most Common: A (43%)

This total also includes data from semesters with unknown instructors.

609 students
SWFDCBA
  • 4.28

    /5

    Recommend
  • 4.18

    /5

    Effort
  • 4.43

    /5

    Understanding
  • 4.19

    /5

    Interesting
  • 4.57

    /5

    Activities


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