MKTG4080W: Marketing Strategy

4 CreditsEnvironment

Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr

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B+ Average (3.462)Most Common: A (29%)

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