MKTG6055: Buyer Behavior

2 CreditsField StudyOnline Available

This course provides a deep understanding of consumer motivation and psychology to predict behavior in the marketplace. It covers both rational and irrational influences that impact consumers at different stages of the decision-making process. The course gives students the tools to provide insightful, data-driven recommendations by thoroughly understanding the customer. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student

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