MKTG6062: Marketing Channels

2 CreditsField StudyOnline Available

This class focuses on designing go-to-market routes that align with customer purchase journeys, including the selection of channel partners, and fashioning the right channel incentives. We will pay particular attention to contemporary challenges arising from channel fragmentation and addition of online routes-to-market. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student

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All Instructors

A Average (3.900)Most Common: A (70%)

This total also includes data from semesters with unknown instructors.

10 students
FDCBA


  • Samyok Nepal

    Website/Infrastructure Lead

  • Kanishk Kacholia

    Backend/Data Lead

  • Joey McIndoo

    Feature Engineering

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